![]() The term meme (from the Greek mimema, meaning “imitated”) was introduced in 1976 by British evolutionary biologist Richard Dawkins in his work The Selfish Gene. Meme, unit of cultural information spread by imitation. The Know Your Meme project started in September 2007 as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes. A meme (/miːm/ MEEM) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. Because internet memes spread through online communities much like a disease spreads through an offline population, they are also referred to as viral content. An Internet meme is a cultural artifact that spreads rapidly, reaching a very large digital audience within a short period of time.
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