The end result is that seamless modern multi-DRM services have transformed the media landscape – enabling OTT streaming providers to create all-new pay-TV business models – and allowing more viewers to watch content whenever and wherever they want around the world.ĭownload our free e-book to learn more about securing advanced OTT video delivery with multi-DRM service. Moreover, combining DRM with other tools such as forensic watermarking and anti-piracy services, offers an effective solution to secure content and revenue. So how can digital assets be protected? DRM technology works by combining content encryption with advanced key management and an associated licensing policy that grants access for end-user devices that meet the criteria required by the policy. The role of pay-TV and OTT security is to manage the content monetization while preventing media piracy and thus safeguarding the associated revenue, which is a critical requirement for both content providers and service operators. This need stems from the fact that Hollywood studios and sports rights holders require strong content protection, represented by digital rights management (DRM), as a condition for licensing the desired programming for pay-TV distribution. Anybody intending to offer an over-the-top (OTT) digital video streaming service, such as live sports, premium movies and Ultra HD (UHD) programming, will need to protect the media assets from unlicensed use and outright theft during content preparation, delivery and storage.
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